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Twitter doesn’t acquire useful App

Posted by Chris Hutber
Sep 13, 2013

Here at Hire Intelligence, we were very disappointed to learn that MoPub, which Twitter acquired earlier this week, is not an app that helps you find and rate your nearest drinking establishment.  Rather, it is a leading mobile-focussed advertising exchange.

The acquisition was a key one for Twitter in the run up to their anticipated IPO which they fittingly announced in 140 words or less.  It is vital that Twitter demonstrates it has a growing stream of advertising revenue to avoid the post-float share price slump that Facebook suffered.

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