Put simply, Virtual Reality (VR) is the computer-generated simulation of a 3D environment. This exhilarating concept has been around for a while now. However, it’s only in recent years that organisations across different industries have embraced state-of-the-art virtual reality technology as a seriously powerful business tool.
Here are four ways VR solutions make a positive impact in the corporate world.
1. VR HELPS YOUR BRAND STAND OUT
Immersive marketing is right here, right now. Affordable VR technology rental makes it a viable option for anyone keen to seriously stand out from the competition. Whether you’re a marketing agency, production company, stand builder or just about any innovative business, quality VR equipment like the Oculus Rift and Samsung Galaxy Gear helps draw a crowd to an exhibition or conference stand. Once people are lining up to discover your brand’s message in interactive 3D, you’re well on the way to a successful event.
2. VR MAKES YOUR LAUNCH MEMORABLE
Want your new product or event launch to be truly memorable? Take advantage of experiential PR possibilities through the power of sight, sound and even touch. Imagine connecting to attendees by inviting them to another world – your world. We’re talking about simulating the beauty of your holiday destination, the thrill of your adventure/activity, the way it feels to own, operate or wear your unique item, and so much more. When you get it right, a VR experience can be mind-blowing. Now that sounds like the foundation for an effective marketing campaign.
3. VR IMPROVES SAFETY TRAINING
There’s no doubt we live in an age where occupational health and safety is, quite rightly, taken very seriously. Of course, some industries and workplaces are more dangerous than others. However, the importance of an appropriate level of safety awareness among staff or participants cannot be overstated. And what better way to demonstrate this reality than virtually? VR technology allows you to create disaster scenarios and replay events again and again. Better still, it can do so without risking life and limb or breaking the safety training budget on expensive venues and actors.
There are also behind-the-scenes benefits to hiring the latest and greatest virtual reality equipment for a trial run. In fact, the prototyping and development phase provides the perfect opportunity to test out new VR technology or proprietary software. Many companies are now experimenting with VR technology before sharing their immersive multimedia experiences with the world.
Discover what you can achieve with a Virtual Reality technology rental through Hire Intelligence.