Getting your brand out there and engaging with your customers is key to maximising your business growth. As such, it is important to keep an eye on the latest marketing trends. While online marketing provides an opportunity to reach a vast targeted audience, businesses can sometimes neglect more traditional modes of marketing, such as broadcasting/publishing advertisements or live events. However, these methods still play a very important role. The latest marketing techniques blend... Read More

You can never be sure if or when a business disaster is lurking around the corner. It could come in the form of compromised computer systems; a hardware malfunction; or even basic human error causing data loss and an unfortunate interruption to normal operating procedures. Whatever the case may be, you need to know how to recover from a business disaster as promptly, safely and cost effectively as possible. These five business disaster tips will help you stay in the game should things go wrong.

BUSINESS DISASTER TIPS

1. PLAN AHEAD

One way... Read More

Effective visual information and marketing display is more important than ever for brands trying to cut through the noise. That’s why it’s wise to consider many factors when hiring the best large scale display for a venue or event. These include space and layout; your overall budget; the technology’s suitability for your multimedia content display requirements; and whether it will be used indoors or outdoors.

So, which large display solution is right for you and your organisation? Let’s cast our eyes over some of the biggest and... Read More

Photo by TIM GOUW

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Turning ideas into reality is an important step for many businesses trying to enhance customer engagement and stand out from competitors. Indeed, effectively showcasing the real benefits of your company’s latest and greatest innovations can go a long way towards creating a successful marketing campaign and ultimately achieving sales targets. If you’re taking a promising business concept or design and attempting to truly bring it to life, particularly for a live audience, advanced technologies are here to help.

Want to know how to turn a business idea into reality using the right... Read More