Ask any business owner what the least favourite part of running their company is and a good proportion will probably tell you that it’s generating leads. Unfortunately, without a regular stream of leads, you do not have a business. Even businesses that rely on repeat custom need some new leads to replace those clients and customers who inevitably fall away. For that reason, a business marketing strategy is vital.

Not putting a marketing strategy in place is like hosting an amazing party but forgetting to invite the guests. Thankfully, it’s actually very easy to create a business marketing strategy of your own. You don’t need to be a marketing whizz and all it takes are a couple of hours of your time.

So, what are the steps you should take? Here’s our guide…

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Do you think of your smartphone as the highly productive operations department for your personal/work life? If so, wearing a paired Apple Watch is like having the world’s most efficient personal assistant conveniently attached to your wrist.

Yes, your Apple Watch lets you track your own health and fitness (among other handy features for regular life). However, you shouldn’t underestimate this device’s capacity to provide benefits in the business world, too. With the help of one little wearable, you can start working a whole lot smarter.

Get things done on the run

Your Apple Watch makes it possible to get your work done on the run – literally. However, you may want to wait until you’re walking or driving instead. Whichever way you choose to get around, make the most of every minute by tackling important tasks as you travel. Use the voice transcribing feature on your Apple Watch to make notes or send text messages and emails without lifting a finger. Alternatively, download a voice recording app to save important conversations or meeting minutes and listen back to the key points later.

Is it inconvenient or inappropriate to... Read More

Want to project high-quality still images and videos onto a large screen for home theatres, awards presentations, business events, trade show stands, or a whole host of other personal and professional scenarios?

Look no further than Optoma’s EH1020 full HD 3000 lumens projector. It’s a versatile and robust solution for when detail definitely matters.

Achieve picture perfection

If low-grade optics are simply not an option, the EH1020 projector is designed with picture colour and sharpness in mind.

This Optoma model has a 1080 by 1920 by 1080p native resolution, 2200:1 contrast and 3000 ANSI lumens brightness. It consistently produces crystal-clear full HD images. And when fine... Read More

Despite the perception many people might have of being your own boss, those in the know will tell you that running a business is certainly no walk in the park. In fact, there are times when it can feel like you’re going from one office disaster to the next, firefighting as best you can to keep everything on track.

Photo by RAWPIXEL

Whether it’s the resignation of a key member of the team, the loss of a major customer or even damage to your building and equipment, these are the steps you can take to put a disaster recovery plan in place so you can live to fight another day.

1. The resignation of a key employee
You might think it’s melodramatic to call the loss of a key employee an office disaster, but anyone who has experienced it will tell you that the resignation of key personnel can bring a small... Read More

Photo by TIMOTHY EBERLY
Making a film can be expensive, and budgeting for all the costs you’re likely to incur along the way can be daunting. With the script, equipment, locations, cast and crew to think about, as well as the costs associated with pre- and post-production, there are lots of separate elements to consider.

This is why creating a detailed movie production budget is an essential part of the film-planning process. Not only does it keep surprises to a minimum and ensure you’ll actually have the funds to finish your project before you begin, but it also allows you to think carefully about where money should be spent and what sacrifices you’ll need to make.

So, how do you go about creating an accurate film production budget? Read on to find out…

1. The two phases of your film budget
Film budgeting usually takes place in two distinct phases. The first phase... Read More