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5 Ways Interactive Tech Changes the Way You Do Business

Posted by Mark Bates
Jan 12, 2019

How Interactive Tech Changes The Way You Do BusinessInteractive tech comes in different shapes, sizes and specs. However, it’s all geared towards one ultimate goal: changing the way you do business for the better.

1. MAKE A BIG IMPRESSION

Before you get down to real business with your customers, interactive equipment works in your favour simply by being on display at your exhibition stand, retail store or any other public area. After all, people take notice of the latest technology. Furthermore, they tend to associate its presence with a company being on the cutting edge of innovation. Basically, that interactive kiosk or video wall immediately tells the customer you know what you’re doing.

2. MAINTAIN ENGAGEMENT

So, you’ve attracted a customer’s interest. Now, you can use interactive technology to hold it for longer. This will give you a better chance of making a sale or achieving other business objectives. Interactive technologies are designed to provide a uniquely immersive experience that keeps engagement levels high for minutes, not seconds. If your customer is exploring, learning and discovering new things about your products, services or mission, they are more likely to take the next step and provide their details, make an active enquiry, or buy from you.

3. CHANGE THE CONVERSATION

One of the great benefits of interactive technology for hire is the ability to tailor your presentations and change your conversations with customers as you go. For example, an interactive smartboard or touch screen lets you access the most relevant multimedia content for the person or people you’re communicating with at the time. Meanwhile, it also makes it easy to edit presentations, graphs and images in response to specific queries. Forget old-school flyers, fact sheets and sales gimmicks; interactive tech is your ultimate sales and marketing tool.

4. REACH YOUR TARGETS

Communication is important. Contemporary business equipment like interactive kiosks, touchscreens, or iPads on stands can host various programs, applications and websites that swiftly communicate what you offer, encourage customers to submit desired information, and help you hit your quotas. You might consider showing videos and other marketing material. You could also set up surveys, competitions, booking forms, online shopping, or e-newsletter subscriptions options on an interactive device. Whatever your business goals, you could use an interactive technology rental to help reach designated targets for an event or promotion.

5. GATHER VALUABLE FEEDBACK

It’s essential for businesses to gather comprehensive consumer insights and formulate digital marketing campaigns or new product developments based on quality research and data. Indeed, this can be achieved in many ways. However, interactive technology often proves one of the most efficient, cost-effective and in-depth methods available for collecting large sums of information. Using an interactive voting system, it’s even possible to record and display live audience feedback during a business presentation or market research session.

Need assistance finding the right interactive tech for your business? Talk to the experts at Hire Intelligence.

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