Innovation comes in all different shapes and sizes. However, the one constant is the need for strategic and creative approaches. These help you get from having a clever concept to achieving commercial success. And while there’s no clear template on how to turn a business idea into reality, there are certainly some proven and emerging technologies available to help make it happen.
THE WHY
Why is it important to take big ideas and attempt to bring them to life? Because, as a modern business, if you’re not innovating, you’re probably stagnating. By and large, if you’ve implemented the right systems and hired the right people in your organisation, there should be scope for creativity to flourish and exciting new products, services or campaigns to emerge. However, such activities are often wasted if they don’t lead to brand growth or direct sales outcomes.
There are tangible business benefits to making ideas reality. Firstly, your whole team will feel inspired to be part of a developing project. Secondly, customers will engage with a new product on a deeper level. Thirdly, your sales and marketing departments will have a greater ability to execute your vision.
Put simply, it’s time to invest in this process.
THE HOW
Now for the fun part – learning how to turn a business idea into reality. Begin by investigating the technologies available to assist.
Increasingly, new technologies are replacing traditional sales and marketing tools. These new technologies make it easier to showcase the true capabilities of a product or service. These offer a huge advantage at product launches, exhibitions and other industry events. We’re talking about immersive marketing solutions like interactive smartboards and touch screens, 3D animation or business live streaming software, VR and AR equipment, and much more to better engage your target audience.
For design applications, consider contemporary solutions like 3D modelling and 3D rendering technology to create unique, detailed visual representations of original concepts. For example, you may want to manufacture models of a product in the pipeline or provide insights on how to use a space. In addition, advanced computer imaging, 3D printing or extended reality experiences could help you highlight the key features and advantages of an item before large-scale development.
HoloLens – an artificial intelligence (AI) and mixed reality platform developed by Microsoft – is a leading solution in this field. It is . HoloLens combines an untethered device with various apps and solutions so project participants can engage with digital content and collaborate with others via remarkably precise 3D holograms.
Contact Hire Intelligence to learn more about how to turn a business idea into reality.
